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June 03, 2008

Smokey Bear Makeover

 
The Ad Council announces today Smokey Bear will get a new look and new ad campaign.


"The Advertising Council, in partnership with the USDA Forest Service and the National Association of State Foresters (NASF), announced today the launch of a new series of public service advertisements (PSAs) featuring Smokey Bear designed to provide critical information to Americans about their role in wildfire prevention. The new PSAs will be unveiled this morning at an event being held at San Francisco City Hall.

Since his introduction on August 9, 1944, Smokey Bear has been a recognized symbol of protection of America's forests from fire. His message about forest fire prevention has helped to significantly reduce the number of acres burned annually by wildfires. Despite the campaign's success, wildfire prevention remains one of the most critical issues affecting our country. During the past 10 years, an average of 6.5 million acres of land in the U.S. was burned each year by wildfires.

Research shows that many Americans believe that lightning starts most wildfires. In fact, more than 88 percent of wildfires nationwide are started by humans and the majority of these fires are accidental. The principle causes are campfires left unattended, trash burning on windy days, careless discarding of smoking materials, BBQ coals and operating equipment without spark arrestors."


SmokeyBear.com


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